Got a minute?
Our trade show presentation design for HP at DAC this year took a radical approach to the stayed world of trade show theater demos.
Instead of going into depth about HP, we challenged ourselves to tell the whole story in 60 seconds. Just to prove it was exactly one minute, we placed a large LED count-down clock next to the stage.
Attendees stopped to hear the story and see if it could be done.
The results?
- Lots of presentations (approximately 43 per day)
- lots of customer information cards
- the Best of DAC ‘Trendsetter‘ award
Have a trade show presentation coming up?
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William Hall is an actor, trainer and improviser living in San Francisco, CA. He works with companies to engage and involve audiences at Trade Shows, Conferences and Training Sessions. He is a founder of BATS Improv and the author of The Playbook: Improv Games for Performers. |
