Thursday, May 15, 2008
Tuesday, May 13, 2008
Tradeshow: Attract with flair AND credibiltiy
The challenge was this show was that the client wanted Subject Matter Experts to present content, along with the Fratelli Bologna presenter.The solution was to have the presenter attract the audience and, in the role of a technology reporter, focus their attention on the subject of security.
He would then bring an SME to the stage and put him/her in the Hot Seat. In the style of a hard-hitting television reporter and often standing in the audience with a hand mike, the presenter would pose (pre-arranged) questions to the SME.
After the SME gave an insightful answer, the presenter would have a follow-up question or two. The presenter would then excuse the SME and wrap-up with suggested actions.
What I've been thinking about....
Do you blog? Lots of people do.....and it's an interesting way to share information and keep the control in the hands of the viewer.We'll give it a try and see how it works.
This photo was taken by my friend Corey Rosen. It was taken at BATS Improv in San Francisco. It's my 'pleasant but not too enthusiastic look'.
It's my favorite look for photos. What do your photos look like? What label would you give them?

