Comments on: When you present: Who is it about? You or them?

By: Speak Like a Human | Full Circle Associates

Speak Like a Human | Full Circle Associates — Mon, 05 Apr 2010 15:46:05 +0000

[...] This week’s Monday Video strikes home every time I watch it. How do you communicate? Need a reality check? Take a look at When you present: Who is it all about? You or them?. [...]

By: Ed

Ed — Wed, 17 Feb 2010 01:46:57 +0000

For the last year, I’ve aspired to keep my emails brief. I’ve noticed that most of the responses are equally brief. I really notice when the responses are lengthy, and I often get lost in the response.

The next question is how to be brief and appeal to emotions like Deborah suggests. Maybe some pictures are next 4 me…

By: Deborah

Deborah — Mon, 15 Feb 2010 00:14:30 +0000

The best writing teacher I ever had, Jack Grapes always said “write like you talk”. We took it a step further at Eloqui and encourage our business clients to speak like they talk– not become overly formal, technical, and “professional” until all the juice is drained out of their presentations.

It’ also the old show biz line of “enough about me, what do you think about me”. Since all anybody cares about is themselves, give your audiences material that’s relevant to them– that they can use– and that piques their interest to know more.

I also firmly believe that people make decisions emotionally and then back them up with intellect. If that’s true, then appeal to our emotions and our challenges. Show us you care, and then give us the facts, but only those facts that are relevant. And keep it brief. Please don’t bore me or try and prove how much you know. That won’t win you points or the business.

By: Weem

Weem — Sun, 31 Jan 2010 17:25:00 +0000

My dad was an advertising man in the late 50s and early 60s. He saw this post and wrote this:

Back in the 50's during the heyday of advertising agencies, one large New York agency distributed this ditty with their paychecks:

"Tell me quick and tell me true, less how this product came to be, and more what the damn thing will do for me."

By: Martin

Martin — Sat, 30 Jan 2010 19:14:45 +0000

I almost feel like this comment should be made in person. The dehumanization of instant communication is that you need only lift a finger (or use voice recognition) to say whatever is on your mind. So why not take a moment and make it count…

By: Rich

Rich — Sat, 30 Jan 2010 06:03:39 +0000

Yes, let us be clear. Let us use not utilize. Let us talk simply. Let us say in way the we don't need to then say, "what we are trying to say is".

By: Renae

Renae — Sat, 30 Jan 2010 02:45:36 +0000

Thanks for propagating that little public service poem for clarity! – The vague indefinite pronoun of the title, iterated as it is, carries so much weight – lifts it right off my shoulders for a moment. How may we practically take her advice? Perhaps by pausing among ourselves to clarify 'this'? Radical.