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Sunday April 30th 2017

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Tradeshow booth tips…

A Tradeshow is a marathon and a sprint

This beautiful graphic captures some of the best tradeshow tips for your booth staff.

We all know that a tradeshow is tough.  You have to do your time on the noisy exhibit floor AND keep up with all the regular work.  Sometimes it can feel like a waste of your time.  However 85% of the success of your booth is connected to staff performance.  So how you ‘show up’ will determine if it’s a waste of time or a success.

I would add two things to this list:

  1. Drink lots of water:  You’ll be talking most of the time in a noisy room….if the show is 3 days or more…it’s easy to strain your voice.  And unless you’re really good at mime, you’ll be useless on the floor.
  2. Hire a professional trade show presenter.  Yes, it’s a plug for my team but they already do everything on the list below AND they do it with commitment
Infographic Source about Tradeshow Booth Etiquette
This wonderful graphic come to us courtesy of: NWCI DIsplays  Thanks!
About: William Hall:
William Hall is an actor, trainer and improviser living in San Francisco, CA. He works with companies to engage and involve audiences at Trade Shows, Conferences and Training Sessions. He is a founder of BATS Improv and the author of The Playbook: Improv Games for Performers.

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One Response to “Tradeshow booth tips…”

  1. William, this graphic is really a pretty comprehensive list. I would add: Wear comfortable footwear. I have a pair a shoes exclusively for trade show usage. In addition to hydration, remember to eat and take breaks. Caffeine is your best friend! Seek out ways to learn about your attendees both professionally and personally; talk to them, be curious about them. If you experienced discomfort or personal problems before you arrived at the booth, leave that stuff home or in the hotel room, there is no place for them here. Thanks for this nice summary.

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