A Tradeshow is a marathon and a sprint
This beautiful graphic captures some of the best tradeshow tips for your booth staff.
We all know that a tradeshow is tough. You have to do your time on the noisy exhibit floor AND keep up with all the regular work. Sometimes it can feel like a waste of your time. However 85% of the success of your booth is connected to staff performance. So how you ‘show up’ will determine if it’s a waste of time or a success.
I would add two things to this list:
- Drink lots of water: You’ll be talking most of the time in a noisy room….if the show is 3 days or more…it’s easy to strain your voice. And unless you’re really good at mime, you’ll be useless on the floor.
- Hire a professional trade show presenter. Yes, it’s a plug for my team but they already do everything on the list below AND they do it with commitment
William Hall is an actor, trainer and improviser living in San Francisco, CA. He works with companies to engage and involve audiences at Trade Shows, Conferences and Training Sessions. He is a founder of BATS Improv and the author of The Playbook: Improv Games for Performers.