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Friday September 19th 2014

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Tradeshow booth tips that make the difference

Tradeshow booth tips that make the difference

This beautiful graphic captures some of the best tradeshow tips for your booth staff. We all know that tradeshows are tough.  You have to do your time on the noisy exhibit floor AND keep up with all the regular work.  Sometimes it can feel like a waste of your time.  However 85% of the success of your booth is connected to staff performance. [...]

Trade Show Booth Ideas that Work

Trade Show Booth Ideas that Work

Games engage and teach. “Play is the highest form of research.”  ~Albert Einstein That's why we came up with this way to bring people into your booth at a trade show. Playful interaction at the corner of your booth will engage attendees in a quiz format that teaches them about your product or service. The point is to engage, inform [...]

What do you get for free? What are you saying before you open your mouth?

What do you get for free?  What are you saying before you open your mouth?

What does this body language say to you? Which one is not happy to be there? "What do you get for free?" This was the question that Bill Irwin, actor, clown and MacArthur 'Genius award' winner asked a small group of student clowns at San Francisco's world-renowned Circus Center.  They looked puzzled.  He went on to explain that performers [...]

Travel Tips: Don’t leave home unless you ….

Travel Tips: Don’t leave home unless you ….

Do you travel?  What tips do you use to keep the fight-or-flight to a minimum? Here are my top 2 tips for the plane: Men, remove the wallet from your back hip pocket.  Sitting on that lump of cards and currency can cause hip displacement.  Pick up a small squeeze bottle of saline solution.  The air on the plane is horribly dry and the [...]

The Four Rules of Engagement: How to Create Trade Show Communication That Works

The Four Rules of Engagement:  How to Create Trade Show Communication That Works

You’re a company that needs to communicate your messages to an audience. These messages are key to achieving your business goals and increasing profitability. So how do you ensure that your audience listens to your story? Take a lesson from the movies! Theater is about telling stories. If you have doubts, look at the big films of 2010! The [...]

Howling At The Moon

Howling At The Moon

Assignment: NRF speaker support. January 19, 2010 One of my favorite scenes in the movie Moonstruck is when the grandfather played by Feodor Chaliapin Jr. is walking his dogs. When they arrive at the bridge, the full moon shines down on them and the old man asks, “Why do you keep me waiting? Come on, howl! Howl!” The dogs stare at him as [...]

Creating the dramatic without the ‘drama’!

Creating the dramatic without the ‘drama’!

You need to engage and inform a group.  It may be an internal group like new-hires or an external group like attendees at a trade show.  Your job is on the line.  It is an opportunity for you to do well or extremely well.  Oh sure, you could always choose one of your own people to do the job....but then you know what you'll get. Trust an [...]

A presentation so engaging that we ran out of lead cards!?

A presentation so engaging that we ran out of lead cards!?

Remember science classes in Elementary school? Middle School? Did you play with an erupting volcano? Bunsen Burners? Dissecting? There is a trade show just for science teachers. And it looks like a bi science fair. Walking through the convention center in New Orleans last month I saw butterflies, crickets, tarantulas and even penguins. [...]

One Part Engaging Theatre and One Part Solid Content

One Part Engaging Theatre and One Part Solid Content

Martin Ganapoler of the FB Theatre Team interviews David Hawks of Absolute Software At trade shows you want attention and you want leads for your product and/or service. The challenge has always been that the people with the content may not be the best presenters on the trade show floor. And the thing that gets attention may not be [...]

Got A Minute

Watch the award winning Trade Show Presentation Concept that we created for DAC 2008. Then give us a call and let us create the right kind of DRAMA for you!

Best of DAC Award!

Got a minute? Our trade show presentation design for HP at DAC this year took a radical approach to the stayed world of trade show theater demos. Instead of going into depth about HP, we challenged ourselves to tell the whole story in 60 seconds. Just to prove it was exactly one minute, we placed a large LED count-down clock next to the [...]

Tradeshow: Attract with flair AND credibiltiy

Tradeshow: Attract with flair AND credibiltiy

The challenge was this show was that the client wanted Subject Matter Experts to present content, along with the Fratelli Bologna presenter. The solution was to have the presenter attract the audience and, in the role of a technology reporter, focus their attention on the subject of security. He would then bring an SME to the stage and put [...]