‘Trade Show’ Archives
Howling At The Moon
Assignment: NRF speaker support. January 19, 2010 One of my favorite scenes in the movie Moonstruck is when the grandfather played by Feodor Chaliapin Jr. is walking his dogs. When they arrive at the bridge, the full moon shines down on them and the old man asks, “Why do you keep me waiting? Come on, howl! Howl!” The dogs stare at him as [...]
Creating the dramatic without the ‘drama’!
You need to engage and inform a group. It may be an internal group like new-hires or an external group like attendees at a trade show. Your job is on the line. It is an opportunity for you to do well or extremely well. Oh sure, you could always choose one of your own people to do the job....but then you know what you'll get. Trust an [...]
A presentation so engaging that we ran out of lead cards!?
Remember science classes in Elementary school? Middle School? Did you play with an erupting volcano? Bunsen Burners? Dissecting? There is a trade show just for science teachers. And it looks like a bi science fair. Walking through the convention center in New Orleans last month I saw butterflies, crickets, tarantulas and even penguins. [...]
One Part Engaging Theatre and One Part Solid Content
Martin Ganapoler of the FB Theatre Team interviews David Hawks of Absolute Software At trade shows you want attention and you want leads for your product and/or service. The challenge has always been that the people with the content may not be the best presenters on the trade show floor. And the thing that gets attention may not be [...]
Got A Minute
Watch the award winning Trade Show Presentation Concept that we created for DAC 2008. Then give us a call and let us create the right kind of DRAMA for you!
Best of DAC Award!
Got a minute? Our trade show presentation design for HP at DAC this year took a radical approach to the stayed world of trade show theater demos. Instead of going into depth about HP, we challenged ourselves to tell the whole story in 60 seconds. Just to prove it was exactly one minute, we placed a large LED count-down clock next to the [...]
Tradeshow: Attract with flair AND credibiltiy
The challenge was this show was that the client wanted Subject Matter Experts to present content, along with the Fratelli Bologna presenter. The solution was to have the presenter attract the audience and, in the role of a technology reporter, focus their attention on the subject of security. He would then bring an SME to the stage and put [...]
