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	<title>Fratelli Bologna: The Theater People&#187; Trade Show</title>
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	<description>A DRAMATIC improvement to your event.</description>
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		<title>The Four Rules of Engagement:  How to Create Trade Show Communication That Works</title>
		<link>http://www.fratellibologna.com/blog/2011/03/28/the-four-rules-of-engagement-how-to-create-trade-show-communication-that-works/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-four-rules-of-engagement-how-to-create-trade-show-communication-that-works</link>
		<comments>http://www.fratellibologna.com/blog/2011/03/28/the-four-rules-of-engagement-how-to-create-trade-show-communication-that-works/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:00:17 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Business communication]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Presentation Coaching]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presenting]]></category>
		<category><![CDATA[Trade show presentatoins]]></category>
		<category><![CDATA[trade show presenter]]></category>
		<category><![CDATA[trade show theater]]></category>
		<category><![CDATA[Tradeshow Presentations]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=458</guid>
		<description><![CDATA[You’re a company that needs to communicate your messages to an audience. These messages are key to achieving your business goals and increasing profitability. So how do you ensure that your audience listens to your story? Take a lesson from the movies! Theater is about telling stories. If you have doubts, look at the big [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Howling At The Moon</title>
		<link>http://www.fratellibologna.com/blog/2010/02/16/howling-at-the-moon/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=howling-at-the-moon</link>
		<comments>http://www.fratellibologna.com/blog/2010/02/16/howling-at-the-moon/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:23:51 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[Business communication]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Presentation Coaching]]></category>
		<category><![CDATA[Tradeshow Presentations]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=152</guid>
		<description><![CDATA[Assignment: NRF speaker support. January 19, 2010 One of my favorite scenes in the movie Moonstruck is when the grandfather played by Feodor Chaliapin Jr. is walking his dogs. When they arrive at the bridge, the full moon shines down on them and the old man asks, “Why do you keep me waiting? Come on, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating the dramatic without the &#8216;drama&#8217;!</title>
		<link>http://www.fratellibologna.com/blog/2010/02/07/creating-the-dramatic-without-the-drama/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-the-dramatic-without-the-drama</link>
		<comments>http://www.fratellibologna.com/blog/2010/02/07/creating-the-dramatic-without-the-drama/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 22:51:20 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=109</guid>
		<description><![CDATA[You need to engage and inform a group.  It may be an internal group like new-hires or an external group like attendees at a trade show.  Your job is on the line.  It is an opportunity for you to do well or extremely well.  Oh sure, you could always choose one of your own people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A presentation so engaging that we ran out of lead cards!?</title>
		<link>http://www.fratellibologna.com/blog/2009/04/02/15/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=15</link>
		<comments>http://www.fratellibologna.com/blog/2009/04/02/15/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:02:00 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=15</guid>
		<description><![CDATA[Remember science classes in Elementary school? Middle School? Did you play with an erupting volcano? Bunsen Burners? Dissecting? There is a trade show just for science teachers. And it looks like a bi science fair. Walking through the convention center in New Orleans last month I saw butterflies, crickets, tarantulas and even penguins. I also [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>One Part Engaging Theatre and One Part Solid Content</title>
		<link>http://www.fratellibologna.com/blog/2009/02/20/one-part-engaging-theatre-and-one-part-solid-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-part-engaging-theatre-and-one-part-solid-content</link>
		<comments>http://www.fratellibologna.com/blog/2009/02/20/one-part-engaging-theatre-and-one-part-solid-content/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 16:18:00 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=14</guid>
		<description><![CDATA[Martin Ganapoler of the FB Theatre Team [Salmon colored jacket] interviews David Hawks of Absolute Software At trade shows you want attention and you want leads for your product and/or service. The challenge has always been that the people with the content may not be the best presenters on the trade show floor. And the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Got A Minute</title>
		<link>http://www.fratellibologna.com/blog/2008/07/07/got-a-minute/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=got-a-minute</link>
		<comments>http://www.fratellibologna.com/blog/2008/07/07/got-a-minute/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 16:01:00 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=8</guid>
		<description><![CDATA[Watch the award winning Trade Show Presentation Concept that we created for DAC 2008. Then give us a call and let us create the right kind of DRAMA for you!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best of DAC Award!</title>
		<link>http://www.fratellibologna.com/blog/2008/06/24/best-of-dac-award/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=best-of-dac-award</link>
		<comments>http://www.fratellibologna.com/blog/2008/06/24/best-of-dac-award/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 14:18:00 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Business communication]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=7</guid>
		<description><![CDATA[Got a minute? Our trade show presentation design for HP at DAC this year took a radical approach to the stayed world of trade show theater demos. Instead of going into depth about HP, we challenged ourselves to tell the whole story in 60 seconds. Just to prove it was exactly one minute, we placed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tradeshow: Attract with flair AND credibiltiy</title>
		<link>http://www.fratellibologna.com/blog/2008/05/14/tradeshow-attract-with-flair-and-credibiltiy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tradeshow-attract-with-flair-and-credibiltiy</link>
		<comments>http://www.fratellibologna.com/blog/2008/05/14/tradeshow-attract-with-flair-and-credibiltiy/#comments</comments>
		<pubDate>Wed, 14 May 2008 04:44:00 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Business communication]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://www.fratellibologna.com/blog/?p=5</guid>
		<description><![CDATA[The challenge was this show was that the client wanted Subject Matter Experts to present content, along with the Fratelli Bologna presenter. The solution was to have the presenter attract the audience and, in the role of a technology reporter, focus their attention on the subject of security. He would then bring an SME to [...]]]></description>
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		<slash:comments>0</slash:comments>
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