Posts Tagged ‘Business communication’
Do you know what you’re selling? Do you know what they’re looking for?
You are in business, right? I mean you're offering your services or products in exchange for money. One of the things I offer for sale is The Playbook (Improv Games for Performers). Using a tool from Google, I was able to track the terms people searched for, if they clicked and if they purchased. The statistics surprised me. It [...]
The Four Rules of Engagement: How to Create Trade Show Communication That Works
You’re a company that needs to communicate your messages to an audience. These messages are key to achieving your business goals and increasing profitability. So how do you ensure that your audience listens to your story? Take a lesson from the movies! Theater is about telling stories. If you have doubts, look at the big films of 2010! The [...]
3 warning signs that your meeting is going wrong.
How many times has one of your meetings gone wrong? When a meeting goes wrong, it's as if no one is at the meeting at all. Even worse, a bad meeting can damage the group's effectiveness. When I've seen this happen, I've wanted to rewind the tape and see what happened. One minute we're moving smoothly through the agenda: getting things [...]
When you present: Who is it about? You or them?
When you make a presentation either live or written who is it about? For a clue, take a look at the first word of the sentences in your outgoing emails. Did you look? What is the word? In most cases it's the word "I". "I am writing this email to let you know that I expect action by..." Most of us make presentations because of an internal [...]
