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Tradeshow: Attract with flair AND credibiltiy

The challenge was this show was that the client wanted Subject Matter Experts to present content, along with the Fratelli Bologna presenter.

The solution was to have the presenter attract the audience and, in the role of a technology reporter, focus their attention on the subject of security.

He would then bring an SME to the stage and put him/her in the Hot Seat. In the style of a hard-hitting television reporter and often standing in the audience with a hand mike, the presenter would pose (pre-arranged) questions to the SME.

After the SME gave an insightful answer, the presenter would have a follow-up question or two. The presenter would then excuse the SME and wrap-up with suggested actions.

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Filed Under: Business communication, Public Speaking, Trade Show

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