You’re a company that needs to communicate your messages to an audience. These messages are key to achieving your business goals and increasing profitability. So how do you ensure that your audience listens to your story? Take a lesson from the movies! Theater is about telling stories. If you … [Read more...] about The Four Rules of Engagement: How to Create Trade Show Communication That Works
Presenting
When you present: Who is it about? You or them?
When you make a presentation either live or written who is it about? For a clue, take a look at the first word of the sentences in your outgoing emails. Did you look? What is the word? In most cases it's the word "I". "I am writing this email to let you know that I expect action by..." Most … [Read more...] about When you present: Who is it about? You or them?